The latest edition to the brand is very personal

• Fashion
• 21 February 2013
• Sophia Hélène Price

Anyone who knows Stella McCartney and her brand will probably be stunned to hear that the British designer has just launched a new bag within her collection, which is made using animal bits... well sheep to be precise. Given Stella's adamant views on animal rights, she is actually a strict vegetarian, it's might sound like very surprising news although before gettin excited we should probably explain...
 

The latest addition to the Stella McCartney label is in fact a bag made with sheep's wool and, to be precise, the wool of her very own sheep Itsy and Bitsy, making it even more special and personal (she even named the bag Itsy Bitsy after her sheep!). Since no sheep were harmed in any way whatsoever during the shearing process, the bag fits completely with the brand's strong beliefs in sustainability as stated by the company website,
 

'We understand that it is our reasonability to do what we can to become a more sustainable company. We are responsible for the resources that we use and impact that we have. We are always exploring new and innovative ways to become more sustainable.'
 

Stella explains her views on the responsibility of the fashion industry and how her background led to her decisions today,
 

'I was brought up as a vegetarian on an organic farm in the English countryside way, so it kind of came very naturally to me. However, the decision not to use leather or fur is not just because I don’t eat animals or that I think that millions of animals each year shouldn’t be killed for the sake of fashion. It’s because I also believe in the connection between fur and leather and the environment. There’s a huge connection.'
 

Find out more about the designer's attitude to fashion design in the Q&A with Stella on the brand's website or check out the bag which is available exclusively on stellamccartney.com for £1,150