This sassy singer is on a roll...
- 20 February 2013
- Sophia Hélène Price
Ok so Rihanna is on a winning streak at the moment and there seems to be literally nothing that can stop her! When she's not jetting around the world to perform for her gazillion fans or scooping up endless awards, she can be found launching a collection with River Island during London Fashion Week and now she's following in the footsteps of Lady Gaga and Nicki Minaj with a brand new collection of cosmetics in partnership with MAC.
The key piece from the new collection of make-up will be a lipstick named RiRi Woo, a red shade inspired by her current favourite MAC lipstic, Ruby Woo. The lipstick will launch ahead of the other pieces in the range to coincide with the singer's Diamonds Tour on the 4th and 5th of May in Brooklyn, where MAC will even be setting up a pop-up shop to showcase the collection.
Rihanna says the decision to collaborate with MAC was 'a no-brainer' and in an interview with WWD she explained,
'When you think of makeup, the brand that pops into your mind — for something legit — is MAC... Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.'
Unlike previous celebrity partnerships, which are one-off capsule collections, MAC have revealed that the collaboration with Rihanna is set to continue into the forseeable future and weirdly had an interesting relationship comparison to hand,
'We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,' says John Demey, group president of the Estee Lauder Cos. Inc.
'This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.'
Well Rihanna's relationships certainly do get a lot of media attention and we're excited to see more of this one in particular!